Bugaboo

As a premium stroller brand, Bugaboo were looking to communicate their product and brand values with strong, engaging marketing. With a history of sticking to display advertising, Bugaboo had never advertised with Little Treasures before. Together, we devised an idea to create a stand-out campaign by creating a point of difference from their standard advertising creative. By harnessing the collective strength of the Little Treasures audience, we could raise awareness of Bugaboo while having some unique, engaging fun along the way. Using an online quiz format, we encouraged people to think about the features they want in a stroller that fits their family’s needs. By extending the quiz online, our digital team were able to gather data for the client to use and provide valuable insights to the NZ market while raising brand awareness and increasing promotional activity.