'Make your home more you' with Hunter Home

Brief

Hunter Home, a leading furniture retailer, partnered with SCG to develop a robust brand strategy and fresh and engaging campaign concepts that would highlight their extensive product range and in-store experience.

Execution

A complete brand strategy was developed, including revised brand positioning and a suite of audience personas.

The collaborative campaign, titled “Make Your Home More You,” embraced humour and storytelling to capture attention across multiple channels. The creative concept centred on the idea that Hunter Home helps people create spaces that truly reflect who they are.

Outcome

The “Make Your Home More You” campaign successfully delivered an engaging, memorable message that resonated with Hunter Home’s target audience through humour. The campaign positioned Hunter Home as a fun, customer-focused brand that celebrates individuality in home design.