Sweet new look for SweetNZ
Sugar Free Foods were looking for a design revamp to aid wider acceptance and uptake of their product range. This was part of a larger strategic plan to evolve communications and channels to gain market share across both consumers and retailers.This design revamp first looked at the colour palette and logo, with variations across a range of products and fonts, then led to a label design that includes simple-to-understand iconography. The result is a simple, clean, subtle and refreshing brand lockup that works across a range of products to ensure distinct visual cohesively across the shelf.
Services
- Brand development
- Creative conceptualisation
- Strategy
- Design
Channels
- Packaging
- Labels
